CoolBlog

Coolblog first launched in Malaysia in 2005, Coolblog is an international brand in Asia region that specializes in bubble tea in a take-away kiosk concept. CoolBlog has purposed a three years growth plan to bring the total number of Coolblog outlets in Malaysia to at least 150 outlets. This vision was achieved in year 2011. Coolblog has set another vision to achieve, which is raise the total number of outlets to 400  in the coming 2 years and to be the leading and largest chain outlets in Malaysia that specialize in tea taste beverage and ice blended products. Coolblog outlets mostly located on a major shopping mall, next to several housing developments, the city pool, near schools.  Until now, almost all the states in Malaysia have Coolblog outlets, from northern to southern part or from Kedah to Johor in Malaysia. In UUM, Coolblog owns an outlet, there is located in the Varsity Mall.

Coolblog will target the low to middle income consumers who want to have a high quality bubble tea for moderate prices. Coolblog customers will be glad to pay the price for the products in exchange for the high quality, great taste, and sense of prestige they receive from Coolblog. Normally the price of one cup bubble tea is around RM 2 to RM 5. Besides, low cost of operate cost makes Coolblog can provides high quality bubble tea but in moderate prices that accepted by the public.

Coolblog has much superiority to attract customers. One of them is their products is easy to prepare, which keeps speed of service at optimum levels to keep up with high traffic volumes. Customers do not need to wait so long to get their orders and can get it on high volume too. Besides, Coolblog aim to combine the natural fruit's taste with the ice blended or many other types of bubble tea.  It will provide the customers something very different if compare with other brands. Customers can choose different taste from Coolblog because Coolblog provides beverages with 25 flavours and 300 products range.   In addition, Coolblog customers can choose put the black pearl or jelly in their bubble tea. But you also can choose not to put any of that.